Driving Digital Growth through International Expansion
Opportunities, strategies and technological solutions to grow your e-commerce across borders
An Error occured while trying to load the form. Please reload the Browser to try it again.
White Paper Overview
Spryker helps companies in a wide range of industries and situations to bring their digital commerce business models to new markets. Many questions and pitfalls come up during that process, which is exactly where this guide is designed to help you.
Learn about opportunities such as
Growth and perspectives
Business efficiency
Robustness through versatility
Reputation and talent
This white paper is for you if you
Want to grow across borders
Look for an overview of the steps that await your business
Seek advice for the common challenges of expanding
Want to know whether your business is ready or not
Get a preview of the guide below
Reading sample
Finding the right strategy for expansion
When you have exhausted your growth opportunities at home, there isn’t only one way to expand your business. From a heap of strategies to expand, finding the one best suited for your company can be a journey and takes a lot of evaluation.
“We use Spryker as the technological platform for our global webshop. The webshop is our main revenue channel, generating 80% of our global sales, and is being used to scale the business internationally, implement the latest features quickly and offer an excellent user experience across all devices.”
Rob Peters - Director Marketing & Sales, Lautsprecher Teufel
Taking your business across borders generally follows one of three very distinctive strategies: multidomestic, meganational or transnational. Although these strategies are primarily designed to fit offline expansion, they still inherit plenty of thoughts to elaborate for the e-commerce world as well. From the question to what degree you should localize or standardize and how your value chain has to respond to an assessment of new teams and partners, this strategic basis defines the overall scale of your expansion.
When looking into expansion strategies for e-commerce more specifically there are another three major options for your business to jet off globally: expansion with marketplaces, multi-store or through D2C.
